The most important metrics
Sales Overview displays all the key metrics to get you a clear oversight of your store’s performance and potential in one spot.
Number of orders
By monitoring the number of your orders, you can evaluate your store’s performance dependent on your campaigns and recurring factors such as seasons, weather, and holidays.
Average number of products sold per a day
By monitoring the number of products sold per a day, you can determine when to give volume discounts, initiate a free-day delivery, or plan the proper packaging of an order.
Revenue (with / without VAT)
Revenue is the total amount of money you received for goods sold (or services you provided) during a certain time period. It’s important to track your revenue daily and have a clear overview of your performance, including where you generate the most money, where you’re losing money, and how this number relates to your product portfolio. Predictive analysis can go a long way in terms of forecasting. Using past performance data to predict future results will help you plan your cash flows better.
Avg. order value (with / without tax)
AOV is calculated by dividing the total revenue by the number of orders. By checking this metric you can determine how much a customer spends in your online store on average, and whether they buy more expensive / multiple items per basket, which in turn can tip you off to possible targeted marketing campaigns.
Monitoring the volume compared to previous periods can help you predict future buying habits, as the number may vary based on seasonality and trends.
Average number of items sold per an order
Watch this metric and determine when to give volume discounts, initiate a free-day delivery, or plan the proper packaging of an order.
Find out what your best-selling products are, what revenue they make and how many have you sold.
Personal approach is everything. Identify your loyal customers and motivate them to return more and more with a reward program - win-win!